POWERED by SELF love and the belief that every girl is entitled to not only be heard, but valued for her voice, mind, and individuality. “SELF”, is a pronoun for a single being - however SELF. the label stands for diversity and inclusivity and is a love letter to women of all shapes and sizes. Ultimately, SELF. is for everyone!

SELF. is cultivated by women who have worked within the fashion industry and saw the need to make a change for the better. Their goal is to eliminate the often unhealthy work culture that currently exists within the community.

We believe that the brand is more than just fashion. It represents women breaking free of their past and forging a path for themselves. A metamorphosis from the past to present.